While you may have a lot of ideas that you would like to share on your website, it may not come to look that way once you have completed compiling them. Why? Because the web-text simply might not ‘look’ credible to someone visiting your page.
So, these are two factors that you need to consider so as to offer better credibility to your writeups.
Lean On Facts
Often the bane of web content is that it goes into unnecessary and hyperbolic advertisements of an idea or product that is being written about. This only insults the intelligence of the reader and makes him/her that much sceptical of your intent.
Tom Roger Ryan Stanley, creative content writer said, “Therefore, stay away from qualifying something as the ‘best’, ‘cheapest’ or ‘fastest’. Instead offer a comparison wherever possible without naming names. Keep in mind that if your intent is honesty then it will come across to the visitor.”
Also, when offering sustaining evidence to a presented fact, try and keep away from vague phrases like ‘according to studies’ and instead quote the study that you are referring to. Furthermore, providing a direct link to the page where said study can be perused adds to credibility.
Select A Tone Based On Your Audience
It goes without saying that you have already homed in on your prospective online audience for whom you intend to create the website. That said, it then becomes necessary that you keep with a tone which will be favourable to this group of audience.
For instance, if you are writing on a subject of technical or scientific nature, or putting together a program for world donations, then you cannot afford to be uncharacteristically casual about it or else it will eat away your credibility. Similarly, when discussing something of a lighter nature, you can’t be overly formal, because then you run the risk of being perceived as hardnosed and arrogant.
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